Opinion: Norman Mailer on corporations

I read this on the "Adbusters" website. It's pretty eye-opening. Check it out:

http://www.adbusters.org/home/
Disclaimer:
This doesn't mean I don't still subscribe to Lucky magazine, or occasionally like to go to the mall...but at least I know I should know better. Haha....

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THE BIG EMPTY
BY NORMAN MAILER

Corporations are stifling our lives. Not only economically, where they can claim, arguably, that they bring prosperity (and, frankly, I’m certainly not schooled enough in economics to argue that point pro or con), but aesthetically speaking, culturally speaking, spiritually speaking. They flatten everything. They are the Big Empty. One of the virtues of Fahrenheit 9/11 is that you could see all the faces of the Bush administration, those empty faces, those handmaidens and bodyguards of the Big Empty. And then Moore contrasted them to all the faces of American soldiers over there: innocent, strong, idealistic or ugly, but real faces, real people. Plus all those suffering Iraqis. Obviously, people in such torment are always dramatic and eloquent on film. Still, most of those Iraqis had different kinds of faces. That shade of alienation from natural existence had not yet gotten into their skin. They might be hard to live with but they were alive.

The war against the corporations is profound. They are deadening human existence. That, I think, is the buried core of the outrage people feel most generally. There is, after all, a profound difference between corporations and capitalism itself, at least so long as capitalism remains small business. The small businessman is always taking his chances. He leads an existential life. He’s gambling that his wit, his energy, and his ideas of what will work in the marketplace will be successful. He can be a sonofabitch, but at least he’s out there in the middle of life. He could be creating something that’s awful, but at least, he’s taking chances.

The corporation is the reverse, and turns capitalism inside out. The majority no longer give their first concern to the quality of their product. Since they have the funds to advertise on a large scale, it diminishes their need for a good product. Marketing can take over by way of language and image. Over the years this has produced a general deterioration of the real value of products for the same real money.

To win this war will take, at least, 50 years and a profound revolution in America. We’ll have to get away from manipulation. What we’ve got now is a species of economic, political, and spiritual brainwashing, vastly superior to the old Soviets, who were endlessly crude in their attempts. Our governmental and corporate leaders are much more subtle. I remember years ago when my son was around 15, he wore a shirt that said Stussy on it. And I said, “Not only do you spend money to buy the shirt, but you also advertise the company that sold it to you.” And he said, “Dad, you just don’t get it.” All right, he was right, I didn’t get it.

What we do have is the confidence that we breathe a cleaner spiritual air than the greedbags who run our country and so it is not impossible that, over decades to come, much that we believe in will yet come to be. But I do not wish to end on so sweet and positive a note. It is better to remind ourselves that wisdom is ready to reach us from the most unexpected quarters. Here, I quote from a man who became wise a little too late in life:

“Naturally, the common people don’t want war, but after all, it is the leaders of a country who determine the policy, and it is always a simple matter to drag people along whether it is a democracy, or a fascist government, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. This is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in every country.”

That was Hermann Goering speaking at the Nuremberg trials after World War II. It is one thing to be forewarned. Will we ever be forearmed?
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Norman Mailer has, amongst other things, written 39 books, plays, poems, essays and movies, and co-founded The Village Voice. This essay is adapted from the transcript of an interview he gave New York magazine.